Sales Manager, FIBC Packaging | UK
We’re looking for a Sales Manager who doesn’t just manage sales — they help create growth.
Sales Manager – Lead Growth. Develop People. Build Markets.
Are you a commercially driven sales leader who enjoys creating opportunities, developing people, and turning strategy into measurable growth?
We are looking for an experienced Sales Manager to lead our UK sales team, with a key focus on growing strategic FIBC opportunities and strengthening relationships with larger customers.
This is an exciting opportunity to shape growth within a dynamic international business, combining hands-on sales leadership with commercial strategy. Working closely with the UK Leadership Team and our international colleagues at HQ in the Netherlands, you will help drive sales performance, identify market opportunities, and influence the future direction of the UK business.
Your Role:
You will lead and develop the Account Management team to deliver sustainable growth through a solution-led, consultative sales approach.
You will help the team move beyond selling products to understanding customer challenges, creating value, and delivering solutions that build long-term partnerships.
Success in this role comes from being visible in the market, developing strategic customer relationships, creating new opportunities, and turning commercial insight into action.
What You’ll Do:
Drive Commercial Growth:
- Deliver agreed revenue, margin, and growth objectives in collaboration with the Leadership Team;
- Develop the FIBC business with larger strategic customers and target opportunities;
- Build and maintain a strong sales pipeline with clear ownership and follow-through;
- Balance existing customer development with a proactive approach to winning new business;
- Translate business strategy into practical sales plans and measurable actions;
- Identify opportunities for growth across target markets and customer segments.
Lead and Develop the Sales Team:
- Coach and support Account Managers through regular customer visits, field activity, and development conversations;
- Create a culture of accountability, collaboration, and continuous improvement;
- Establish clear expectations around sales activity, opportunity management, and customer engagement;
- Help individuals develop their commercial confidence and capability.
Understand and Grow the Market:
- Develop strong knowledge of customers, competitors, and market trends;
- Identify where future growth opportunities exist and support the team in capturing them;
- Use CRM systems, reporting, and commercial data to improve decision-making;
- Ensure customer feedback and market intelligence influence business decisions.
Be the Link Between Customers and the Business:
- Work closely with Operations, Supply Chain, Marketing, and Finance to deliver customer value;
- Share market insight with senior leadership to influence future growth plans;
- Support the development of solutions that meet customer challenges, not just product requirements;
- Build strong internal relationships to ensure we deliver what we promise.
Support Key Customers and Opportunities:
- Develop trusted relationships with strategic customers;
- Support complex negotiations and larger commercial opportunities;
- Understand customer needs, challenges, and future requirements;
- Recognise that successful selling is built on trust, credibility, and persistence.
What Will Make You Successful:
You will be a commercially minded sales leader who:
- Has a proven ability to grow revenue and develop new business;
- Enjoys being close to customers and understanding their challenges;
- Can coach, motivate, and develop different personalities within a team;
- Combines relationship-building skills with commercial discipline;
- Understands the importance of data, pipeline management, and structured sales activity;
- Is comfortable selling solutions and value, not simply products;
- Can influence strategy while remaining hands-on in execution.
Your Background:
You will ideally have:
- Proven experience leading a B2B sales team with measurable results;
- Experience within sectors such as industrial packaging, FIBC, manufacturing, food ingredients, chemicals, or related industries would be advantageous;
- Strong commercial awareness and customer focus;
- Experience working within an international or multi-site environment;
- Excellent communication skills in English.
Who You Are:
- Ambitious, positive, and commercially curious;
- A natural relationship builder who enjoys creating opportunities;
- A leader who spends time with customers and their team — not just behind a desk;
- Comfortable challenging, coaching, and developing others;
- Someone who takes ownership and enjoys making things happen;
- Willing to travel across the UK and internationally when required, including collaboration visits with HQ in the Netherlands and other group locations.
Why Join Us?
We are a people-focused, family-oriented business where trust, collaboration, and shared success are at the heart of what we do.
You will have the opportunity to:
- Make a real impact on our future growth;
- Work closely with customers, colleagues, and international teams;
- Develop and shape sales capability within the business;
- Be part of a culture where ideas, teamwork, and ambition are valued.
Most importantly, you will join a business where relationships matter — with our customers, our people, and the communities we work within.
Our Ideal Sales Manager in One Sentence:
“A commercially driven leader who can inspire a team, understand markets, build strong customer relationships, and turn opportunities into sustainable growth.”
Apply!
Do you have the right skills, knowledge and experience? Don’t hold back and send us your CV and motivation letter to hr@lcpackaging.com
LC Packaging is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.